The STORY

“Heels On Parade” is about the celebration and acknowledgement of the greatness of the state of North Carolina.

There is a phrase known in most parts of the world as “Boots on the Ground,” in reference to soldiers at war.  As legend has it, The Tar Heel State achieved its nickname by the bravery its homegrown soldiers displayed some centuries ago, standing their ground and never retreating…as if they had tar on their heels. Now, we all know there is no parade when it comes to war and the necessity of it. But in today’s world, North Carolinians can be proud to both stand their ground and be pushing forward…that’s “Heels On Parade.”

North Carolina is one of the leading states in our union when it comes to education, research, innovation, and beauty. From our crystal coasts on the Outer Banks, to the scenic vistas of the Blue Ridge Mountains, to our steadfast history - nothing compares. So, when you rock your HOP gear or shout “Heels on Parade!” with state pride, know that greatness is ahead, because we come from a great place.

All the Best, and Heels On Parade!